Michael Makowenskyj’s Mission: Transforming Influence Into Impact, and Business Into a Force for Good

Michael Makowenskyj is not your typical entrepreneur. He’s a visionary who believes that business, culture, and philanthropy should exist under the same roof—and more importantly, work together to make a difference. As the founder and CEO of 1-800-Liquors, Boom Cups, Celebrity Sports Entertainment, and the nonprofit D Up On Cancer, Michael Makowenskyj has made it his life’s work to build brands that excite, events that matter, and movements that leave lasting impact. At the Heart of It All: Purpose with Platform In an age where many chase attention, Michael Makowenskyj chases intention. His mission is rooted in the belief that influence is a responsibility, not a status symbol. Through celebrity-backed events like the 1-800-Liquors Celebrity Golf Classic, he brings together some of the world’s most recognizable names—not just to entertain, but to elevate causes that deserve attention. His Medium articles shed light on this mission: to harness the energy of celebrity culture a...